We live by the following five values:

Authentic: Leadership starts with being authentic. It’s about keeping it real, being comfortable in your own skin and not trying to be someone you’re not.

Brave: This is about having the quiet, inner confidence to stand up for what really matters to you.

Loving: Love is at the heart of everything we do. It’s about genuinely looking out for the world and people around us, knowing when to be tough and when to be kind.

Maverick: Mavericks are born to be original, quirky, and maybe even a bit unpopular, to shake things up and make them better.

Savvy: Savvy isn’t a sophisticated science; it’s a mindset. It’s about being smart; having one eye in the now and the other on the end game.